Point of View

So, What?

ANDY WARHOL often liked to say: “So what.” It was a refusal to let a problem, or public opinion, discourage his creative progression. This workshop reimagines that statement as a rhetorical question on claiming a specific point of view in photography. So, what are you trying to say by adopting a certain perspective? So, what are your biases, and how might these be restricting your creative potential?


The first part of this workshop will offer students the opportunity to understand and incorporate an unequivocal point of view (POV) into their photography. During this phase, James Friedman will bring clarity to the topic of POV and discuss artists who have become iconic because of their challenging POVs, opinions and/or attitudes about their subjects.

The second phase will encourage participants to confront their inherent or acquired biases, allowing them the freedom to adopt new, more potent strategies with regard to their own POV. By doing so, students will begin to unleash fresh and authentic images that will inform their photographic practices and help build their body of work.

The dictionary definition of POV is easy to find; how to integrate it into one’s photography is often elusive and challenging. By comprehending the link between POV and personal biases, students will come away with a better understanding of their view through the lens, and what that view is able to say.

If you are a student of photography and willing to work at your craft, Jim Friedman is among the best, if not the best, teacher on the planet.

Fellowship Recipient,
Ohio Arts Council

© Hal Robert Myers | Barbara Ruffini (above)


As a group, we’ll examine new photographs and developing projects that deal with the POV strategies that participants use – with an eye on how these can further evolve. We’ll engage with the work of influential historical and contemporary artists whose approach may be inspirational or offer new territory to investigate. Participants will be encouraged to explore fresh or unfamiliar techniques through exercises and occasional creative assignments in order to build awareness of their biases, adjust their perspective and become more adept at employing their own specific POV.


  • An ability to identify your photographic biases, and to become aware of new possibilities by experimenting with different approaches
  • A greater understanding of successful artists and the POV they adopted, including the challenges faced and the iconic work they produced
  • The knowledge that your individual style is unique to you but that taking a bigger swing can deliver bigger hits
  • An ability to speak more eloquently about your work and that of other participants by working toward a greater photographic fluency
  • The value of working within a safe and collaborative partnership with other participants to enhance each other’s personal work


Participants will be expected to be proficient in the technical knowledge of their camera and have a demonstrated ability to create successful analog or digital images. A willingness to participate actively and in a non-judgmental manner will contribute directly to the enjoyment of the workshop for everyone. For photographers unfamiliar to the instructor, a review of selected images and brief discussion regarding the prospective student’s goals for the class is required.

NOTE: This workshop meets online via Zoom. We encourage participants to install and test the software on your device prior to the workshop.

For more information, email hal@fotowrx.com.

So, What?

December 6, 2022 – January 31, 2023
Every Tuesday (excl. Dec. 27)
7:00-9:00 p.m. EST
10 (max.) participants


JAMES FRIEDMAN is an acclaimed educator and one of the most talented and uncompromising photographic artists working today. His work has been exhibited internationally and appeared in numerous books and prestigious critical publications. He is an Aaron Siskind Foundation Individual Photographer’s Fellow and recipient of the Governor’s Award for the Arts in Ohio. He is deeply committed to the growth and development of his students and their craft.

Click here to learn more about Jim’s career accomplishments and view images from his award-winning bodies of work.